Jay Coen Gilbert is founding CEO of Imperative 21, a global network building narrative power for a just economy. I21 believes the imperative of the 21st century is to reimagine and redesign our economic system so that its purpose is to maximize wellbeing, not profit. I21 builds on Jay’s experience as cofounder of B Lab, the nonprofit behind the B Corporation movement, with 6,000 companies across 80 countries. Along with his B Lab cofounders, Jay received the UMKC Entrepreneur of the Year Award, the Skoll Award for Social Entrepreneurship, and the McNulty Prize at the Aspen Institute. Since 2016, Jay has been called into antiracism work, recently co-founding an antiracist community of practice called White Men for Racial Justice. Prior, Jay co-founded AND 1, a $250M basketball footwear, apparel, and entertainment company, and subject of documentaries on Netflix and ESPN. Jay grew up in NYC and graduated from Stanford University.
