Jo is Head of PR in the Marine Stewardship Council's (MSC) Global Communications & Marketing Team. Jo oversees global PR, digital content and social media for the MSC, managing a team of four and coordinating activity across more than 15 countries. This is an often challenging role, requiring a thorough understanding of science, politics and complex stakeholder dynamics. Jo's genuine passion for her work and environmental conservation motivates those she works with to develop and deliver joint initiates. Jo has transformed the way the MSC responds to criticism, centralizing and coordinating responses to challenges from media and stakeholders. She has overseen the redevelopment of the MSC's flagship annual report, been instrumental in transforming the MSC's website and initiated new projects and services including story telling, monitoring and evaluation and agency recruitment. Jo's work has increased the efficiency, visibility and impact of communications within the MSC, helping to drive change within the seafood industry in order to protect environments and livelihoods. Leadership, establishing effective relationships and an eye for detail have been essential to Jo's success in delivering beyond her responsibilities. She has gained the trust, confidence and support of colleagues at all levels within the organization, including the Executive and Board.