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Carolien De Bruin

Founder & CEO, C-Change


Carolien de Bruin is the founder of C-Change, a fast-growing tech startup and sustainability advisor in the Netherlands. She is a frequent speaker, and moderator on the topic of building firms and markets that are ‘fit for purpose’ and maximizing private sector contributions to the 2030 Sustainable Development Goals. As part of her mission to trigger and equip the private sector to make a difference, C-Change convenes, consults, and connects. Since its launch late 2015, her team co-convened 250+ mainstream investors and corporates at the Peace Palace in The Hague; gathered global business platforms around a shared data agenda; and facilitated the creation of a shared Dutch ’SDG investing agenda’ by the Dutch financial sector, Central Bank, and government (

Beyond her convening and strategy consulting activities, Carolien has also turned to technology solutions in her work and is collaborating with partners such as USAID and Gates Foundation’s Global Innovation Exchange and others to launch an in-house ‘purpose portfolio management tool’ in 2017. The portal, which she refers to as a corporate ‘LinkedIn for impact', is designated to transform how SDG initiatives are captured, coordinated, and communicated inside and outside company walls.

Prior to C-Change, Carolien led Monitor Deloitte’s global impact investing activities, working with clients such as B Lab, Calvert Foundation, the GIIN, Rockefeller Foundation, and the World Economic Forum. Before becoming a social entrepreneur, Carolien held an interim role as COO at the Bertha Centre in Cape Town, Africa’s leading hub for social innovation and entrepreneurship. She sits on B Lab’s European Advisory Board and the OECDs Impact Measurement Expert Group; and has contributed to leading publications such as Acumen’s and Monitor’s report From Blueprint to Scale. Carolien holds an MBA from Columbia Business School and an MSc in Finance from Groningen University in The Netherlands.