In 1995, when Craig Kielburger was 12, he was shocked by a newspaper article about the murder of a child laborer turned child rights activist. Craig enlisted the help of his brother, Marc, and they established Free The Children (FTC), to help fight poverty, exploitation and powerlessness among their peers. The organization began as a group of classmates raising money and awareness, and evolved into an international phenomenon: hundreds of Youth in Action school chapters, a partnership with Oprah’s Angel Network and volunteer service trips to Asia, Africa and Central America. Craig never stopped spreading the message that children in the Western world could effect social change. Marc, a Harvard graduate, Rhodes Scholar and Oxford-educated lawyer, has helped the organization move from focusing strictly on international issues to bridging the gap between global and local needs.